How Lipigas used Connectly to increase its conversion rate by 1x while reducing its operational time by 60%
1X
higher conversion rate
5X
increase in open rate
60%
reduction in average time for order placing
Company Info
Head Quarters
Chile
Founded
1950
Company Size
501-1000
Industry
Energy / Oil & Gas / Retail / Wholesale
The Challenge
  • Lipigas wanted a higher engagement channel to reach their audience. Their old one-way communication channels, SMS & Email, were used to communicate promotional messages and discounts but had shallow engagement and read rates.
  • It needed to automate its communications and selling process (mainly for B2B) to reduce operational costs, lost customers (mostly during after-hours), delays, and time per ticket.
The Solution
  • Purchase-on-WhatsApp solution allows customers to place an order via their favorite communication channel and authenticate their data. This gives 24/7 purchase availability, decreases delays, and improves the Customer Support team’s efficiency.
  • WhatsApp interactive and automated campaigns to promote personalization and a two-way conversation with the customers, resulting in higher engagement, conversion rate, and better customer experience.
  • AI-enabled Natural Language Processing (NLP) to better understand the customers by studying and predicting common inquiries while aiming to solve them instantly without needing an agent/person.
The Outcome
1X
higher conversion rate
5X
increase in open rate
60%
reduction in average time for order placing
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