CommerceNext Revealed These 3 Actionable Insights

October 1, 2021 Staff

CommerceNext IRL returned in a hybrid model on September 28th and 29th, live-streaming in-person content from New York City to virtual viewers around the world. Over 600 attendees had the opportunity to hear from retail executives - including Coach, Wayfair, JustFab, Everlane, E.L.F. Beauty, Patagonia and Clorox - about the future of customer engagement and commerce.

While many learnings and predictions were shared, these 3 actionable insights reigned supreme:

  • Deliver convenient, personalized experiences: This includes developing inclusive product sets that give consumers the power to choose, and getting the right products in front of the right people.  Collecting and leveraging customer data points helps businesses personalize the guest journey and deliver a cohesive experience.
  • Find partners that support your omnichannel strategy: Partnerships are fueling omnichannel experiences for many retailers looking to reach new customers, blend physical and digital storefronts, reward existing customers and drive loyalty.  
  • Invest in revenue-driving channels and incentivize engagement: Messaging continues to rank as a top 3 channel for driving conversion as it enables businesses to deliver their message to the right people at the right time.  Leveraging tactics like customer segmentation, automation and AI enable businesses to curate custom experiences, incentivize engagement, and flag repeat purchasers.