How Lipigas used Connectly to increase its conversion rate by 1x while reducing its operational time by 60%

✓ 10X higher revenue vs. other channels ∙ ✓ ~80% open rate ∙ ✓  5x website visits vs. other channels

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The Challenge

  • Lipigas wanted a higher engagement channel to reach their audience. Their old one-way communication channels, SMS & Email, were used to communicate promotional messages and discounts but had shallow engagement and read rates.


  • It needed to automate its communications and selling process (mainly for B2B) to reduce operational costs, lost customers (mostly during after-hours), delays, and time per ticket.

The Solution

  • Purchase-on-WhatsApp solution allows customers to place an order via their favorite communication channel and authenticate their data. This gives 24/7 purchase availability, decreases delays, and improves the Customer Support team’s efficiency.


  • WhatsApp interactive and automated campaigns to promote personalization and a two-way conversation with the customers, resulting in higher engagement, conversion rate, and better customer experience.


  • AI-enabled Natural Language Processing (NLP) to better understand the customers by studying and predicting common inquiries while aiming to solve them instantly without needing an agent/person.

Outcome

Tap into 2B+ global users—including 165M in Brazil alone. Your next customer is already on WhatsApp.

1X

higher conversion rate

5X

increase in open rate

60%

reduction in average time for order placing
USE CASES

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80% less rider issues

"With Connectly we had 80% less rider issues thanks to their WhatsApp automation. I can't recommend it enough!"

Aspa Lekka
COO & Founder
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80% less rider issues

"With Connectly we had 80% less rider issues thanks to their WhatsApp automation. I can't recommend it enough!"

Aspa Lekka
COO & Founder